Updated: Jul 29, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
| Certification Vendor: | Meta |
| Exam Name: | Facebook Certified Marketing Science Professional Certification Exam |
| Exam Number: | 200-101 |
| Available Languages: | English |
| Exam Format: | Multiple choice, Scenario-based questions |
| Related Certifications: | Meta Certified Media Planning Professional Meta Certified Media Buying Professional |
| Recommended Training: | Meta Blueprint |
| Sample Questions: | Facebook 200-101 Sample Questions |
| Pre Condition: | No strict prerequisites, but familiarity with Meta advertising products and marketing analytics is recommended. |
| Section | Objectives |
|---|---|
| Data Integration and Signal Quality | - Data governance and signal loss mitigation - Meta Pixel and Conversions API |
| Experimentation and Lift Measurement | - A/B testing principles - Conversion lift studies - Incrementality measurement |
| Advanced Marketing Science Concepts | - Cross-channel measurement strategies - Privacy-safe measurement approaches - Marketing Mix Modeling (MMM) |
| Marketing Analytics | - Audience insights and segmentation - Campaign performance analysis - Reporting and visualization |
| Measurement Foundations | - Core metrics and KPIs - Attribution concepts - Data collection principles |
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