Salesforce Certified B2C Solution Architect Sample Questions:

1. A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems' Choose 2 answers

A) Use Service Cloud as system of record for customer data and consent preferences across all channels.
B) Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
C) Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.
D) Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

2. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A) Use CRM Analytics to analyze customer engagement history over the last 24 months
B) Use SMS as a channel due to its significantly higher engagement rate as compared to email
C) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

3. Refer to the exhibit.

A beauty brand is planning to re-platform their existing website onto B2C Commerce. As part of the re- platform they will create a new social community where beauty insiders can view how-to videos, share tips, and favorite products. As part of the overall solution, the beauty brand is going to implement 82C Commerce, Experience Cloud, and Salesforce Identity.
Each beauty insider can store and update important profile and commerce information like email, phone number, beauty preferences, and saved addresses.
Which application should a Solution Architect recommend to set up the primary profile after reviewing the workflow and attempting to minimize migration of customer profile data?

A) Service Cloud
B) Salesforce Identity
C) B2C Commerce
D) Experience Cloud

4. Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers

A) Need real-time access to a small fraction of external data
B) Accessing external data using workflows and triggers
C) Integrating external data without writing custom code
D) Need access to all external data in near real-time
E) The external data is changing frequently

5. A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements?
Choose 2 answers

A) Use the out-of-the-box preference center in Marketing Cloud.
B) Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
C) Create a Journey activity to update the records in Sales Cloud.
D) Create a custom preference center that updates the records in Sales Cloud.

Solutions: