Updated: Jul 19, 2026
No. of Questions: 161 Questions & Answers with Testing Engine
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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | CRT-250 |
| Passing Score: | 68% |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator |
| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
| Real Exam Qty: | 60 |
| Exam Price: | $200 USD |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant日本語 Sample Questions |
| Exam Way: | Online proctored or in-person testing center |
| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 18% | - Apply template and content block strategies - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Create and optimize email content |
| Automation and Data Management | 14% | - Build and manage automation workflows - Configure imports and exports - Utilize automation studio effectively - Manage contact data and data hygiene - Implement SQL activities for data processing |
| Marketing Cloud Configuration | 18% | - Configure account settings and business units - Manage sender profiles and deliverability settings - Implement data management and data extensions - Set up users, roles, and permissions - Configure lists and populations |
| Customer Journey Design | 18% | - Map customer journeys across channels - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Apply personalization and dynamic content |
| Discovery and Design | 18% | - Define success metrics and KPIs - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Identify integration points and data flows - Document current state and desired future state |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports - Track engagement and conversion metrics |
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