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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
B) Update SQL to Gate with a Max Age 3 days
C) Create a Gate stage name as "Recycle" to split leads for re-engagement
D) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
E) Update SQL to SLA with Max Age 3 days

2. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Replace static lists with Smart Lists
B) Increase the number of batch campaigns
C) Reduce the number of triggers in workflows
D) Schedule campaigns during non-peak hours

3. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
B) The new person will be created in the North America Partition where the form exists.
C) The person will not be created unless explicitly routed to a specific Partition.
D) The new person will be created in the default Partition and immediately routed to the North America Partition.

4. The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A) Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
B) Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
C) Audit CRM integration settings to ensure accurate person source tagging
D) Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data

5. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Using dynamic lists for reporting
B) Adjusting lead scores before analysis
C) Mapping CRM fields to Marketo fields
D) Utilizing consistent tagging across programs

Solutions: