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Facebook Certified media buying professional Sample Questions:

1. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Ad Account.
B) You should run remarketing campaigns without the Facebook pixel.
C) You need to associate the client's website pixel with the product catalog in the Business Manager.
D) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
E) You need to create a new pixel and re-upload the product catalog.

2. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Messages
B) Traffic
C) Store Visits
D) App Installs
E) Lead Generation
F) Page Likes

3. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the set up to campaign budget optimizatio
C) You should change the set up to daily budget
D) You should change the campaign objective

4. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Views are called click-through attribution.
C) Attribution window is set to 1-day view and 28-day click.
D) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

5. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 1 Campaign and 3 Ad Sets
B) 2 Campaigns and 2 Ad sets
C) 1 Campaign and 2 Ad Sets
D) 2 Campaigns and 1 Ad Set

Solutions: