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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine?

A) Top Content
B) Top Landing Pages
C) Content by Title
D) Content Drilldown

2. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
C) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
D) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.

3. Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options?

A) Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.
B) Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.
C) Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.
D) Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .

4. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $13,000
B) 162.5 percent
C) $21,000
D) 16.25 percent

5. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Multiple campaigns allow the store to target multiple countries.
B) With multiple campaigns in one account you can set different daily budgets.
C) Only with multiple campaigns can the store use the geographical locations.
D) Multiple campaigns will reduce the cost per click.

Solutions: