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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video that leads a user to the destination website.
B) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
C) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
D) The company will pay for each click to watch the video.

2. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and
accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
D) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.

3. Which of the following statements is true about quality score?

A) Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.
B) Quality Score is calculated daily based on the ad text.
C) Quality Score is calculated when the Google ad is created.
D) Quality Score is calculated every time your keyword matches a search query.

4. You have created several campaigns with Google AdWords for your clients. You are using the
Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
B) Managed account budgets cannot exceed $100 per day.
C) Managed account budgets must be approved by two parties before the ad will begin display .
D) Managed account budgets can't start and end on the same day for more than three managed accounts.

5. How often does Google calculate a quality score?

A) Every time a keyword matches a search query
B) Daily
C) Hourly
D) Once

Solutions: