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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionWeightObjectives
Reporting & Optimization15%- Performance analysis and optimization
- Audience profile and discovery reports
- Site Hits and Inventory reports
Data Strategy and Scoping20%- Compliance and privacy requirements
- Define DMP use cases
- Data scoping and collection policies
Tag Implementation & Data Ingestion25%- Mobile SDK integration
- BlueKai Core Tag deployment
- First-party data ingestion methods
- Server-to-server integration
Identity Mapping & Resolution20%- Offline match integration
- Oracle ID Graph concepts
- ID swapping and mapping strategies
Audience Creation & Management20%- Build and configure audience segments
- Classification and taxonomy setup
- Audience activation and delivery

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

  • A. The data provider has blocked the account.
  • B. Multiple email addresses are not separated by commas.
  • C. The data provider is not already a linked partner.
  • D. The requested data is too high volume.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

  • A. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
  • B. Use Taxonomy Management in the Partner User Interface.
  • C. Submit Taxonomy Maintenance requests to My Oracle Support.
  • D. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

How do you validate that you can use your developer keys to send authenticated message requests to the web services?

  • A. Use the ID Segment API
  • B. Use the Audience Grant API
  • C. Use the Ping API
  • D. Use the ID Types REST API
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

What is the meaning of an Index of 17 in the Oracle DMP?

  • A. The user is 17 percent as likely to be in the category than the average user in the selected universe.
  • B. The user is 17 percent more likely to be in the category than the average user in the selected universe.
  • C. The user is 1/17 as likely to be in the category than the average user in the selected universe.
  • D. The user is 17 times more likely to be in the category than the average user in the selected universe.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

What is the definition of a regex pixel?

  • A. It is a pixel used for ID swapping.
  • B. It is used for DCO campaigns.
  • C. It is a javascript tag used for sending user level category information back to the browser.
  • D. It is a pixel for transmitting audience data out in real time at the time of page load.
  • E. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
Reveal Solution  Discussion  0

Correct Answer: E  🗳️

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