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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 2: Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Topic 3: Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Topic 4: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 5: Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Topic 6: Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- D. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
Correct Answer: D 🗳️
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- B. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - C. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Correct Answer: D 🗳️
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- E. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
Correct Answer: C 🗳️
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Version Test screen and click the Workbook button.
- D. Navigate to the Workbook and click the EMD button.
Correct Answer: B 🗳️
Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Check to see whether the data column is being used by the customer for external analytics purposes.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Check to make sure there are no forms referencing the column.
- D. Ensure that there are no active campaigns referencing the column to bedeleted.
Correct Answer: A,B,D 🗳️
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