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| Section | Objectives |
|---|---|
| Topic 1: Audience Segmentation and Data Management | - Filter Designer and segmentation logic
|
| Topic 2: Account Configuration and Administration | - User roles, access control, and security configuration
|
| Topic 3: Analytics and Reporting | - Campaign performance analysis
|
| Topic 4: Campaign Design and Program Canvas | - Cross-channel campaign execution
|
| Topic 5: Deliverability and Compliance | - Authentication and domain setup
|
1. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
A) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
B) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
C) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
D) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
2. Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
A) pages that were marked as favorite
B) search strings entered into a website more than twice
C) products that were browsed/viewed, where no additional event takes place
D) products that were purchased
E) products added to a shopping cart, where no additional event takes place
3. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
B) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
C) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
4. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
5. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
A) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
B) You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
C) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
D) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C,E | Question # 3 Answer: A,C,D | Question # 4 Answer: D | Question # 5 Answer: A |
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