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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Profile Center
B) Mobile Connect
C) Content Builder
D) Smart Capture

2. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
D) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

3. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A) A triggered message to send an email as soon as a customer completes a purchase.
B) A user -initiated message to send an email to customers who made a purchase daily.
C) A file drop automation to send emails to customers who have made a purchase.
D) A scheduled automation to send emails to customers who made a purchase daily.

4. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A) IP Allowlist
B) Identity Verification
C) Audit Trail
D) Export Email Allowlist

5. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A) Change Column Delimiter to
B) Change Format to xml
C) Change Character Encoding to UTF-8
D) Select Unicode Output

Solutions: