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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Data Management and Integration- Integration concepts
  • 1. Salesforce CRM integration
    • 2. API integrations
      - Data Extensions and Contact Builder
      • 1. Import and extract activities
        • 2. Data modeling and relationships
          Email Marketing and Content Creation- Personalization and dynamic content
          • 1. AMPscript basics
            • 2. Dynamic content rules
              - Email Studio capabilities
              • 1. Content Builder assets and management
                • 2. Email design and content building
                  Tracking, Reporting, and Optimization- Analytics and reporting
                  • 1. Campaign performance analysis
                    • 2. Email tracking metrics
                      - Optimization practices
                      • 1. A/B testing concepts
                        • 2. Deliverability best practices
                          Automation and Journey Orchestration- Automation Studio
                          • 1. Automation workflows
                            • 2. Data extension automation processes
                              - Journey Builder
                              • 1. Journey configuration and entry sources
                                • 2. Decision splits and engagement steps
                                  Marketing Cloud Core Concepts- Customer engagement fundamentals
                                  • 1. Marketing Cloud architecture overview
                                    • 2. Data model concepts (Contacts, Subscribers, Leads)

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      1. 金融サービス会社の顧客が、新しいIPアドレスで初めてログインした顧客にメールを送信したいと考えています。このメッセージは機密情報を含むため、できるだけ早く配信する必要があります。メッセージにはログインしたIPアドレスに関する情報が含まれています。コンサルタントは、このメールを配信するためにどのような対策を推奨すべきでしょうか?

                                      A) ユーザー主導のメールインタラクションを使用する。
                                      B) トリガーメールのインタラクションを実行します。
                                      C) トランザクションメッセージングAPIを使用します。
                                      D) 購読者をジャーニーに挿入します。


                                      2. Northern Trail Outfitters社は、Salesforce内でAPI制限に達したというメールを受け取りました。同社は、これは統合されたMarketing Cloudアカウントが原因だと考えています。24時間ローリング制限にカウントされるAPI呼び出しの種類はどれですか?(2つ選択してください)

                                      A) SOAP API呼び出しによるオブジェクトの更新
                                      B) CreateSalesforceObject() AMPscript
                                      C) バルクAPI
                                      D) ログイン呼び出し


                                      3. Northern Trail Outfitters (NTO) は、マーケティング活動を通じて投資対効果と成長率を向上させる方法を模索しています。同社は、すべてのキャンペーンにわたるデータ分析をより効率的に行うため、分析データを一元化することを計画しています。NTO は現在、Marketing Cloud、Sales Cloud、およびサードパーティのデータウェアハウスサービスを利用しています。NTO のユースケースに最適な製品は何でしょうか?

                                      A) インタラクションスタジオ
                                      B) デュー
                                      C) レポートスタジオ
                                      D) ウェブ分析コネクタ


                                      4. Northern Trail Outfittersは100万人以上の購読者に向けて配信しています。
                                      メールには、複数のデータ拡張機能に格納された10種類のパーソナライズされたフィールドが含まれています。数量限定、先着順の特別オファーが含まれているため、メールを最初から最後までタイムリーに送信することが目標です。このタスクをどのように達成すればよいでしょうか?

                                      A) 10個のデータ拡張フィールドそれぞれについてプロファイル属性を作成して入力し、優先度の高い送信をスケジュールします。
                                      B) メールを可能な限り速く処理するために、送信スロットリングを「高」に有効にします。
                                      C) クエリアクティビティを使用して、必要なフィールドを含む送信可能なデータ拡張機能を作成し、送信します。
                                      D) メール内のLookup AMPscript関数を使用して、各購読者のデータ拡張機能からフィールドを取得します。


                                      5. Northern Trail Outfitters は、その週に誕生日を迎えるすべての人に毎週 SMS メッセージを送信する自動化を希望しています。MobileConnect で発信メッセージを作成し、生年月日情報を提供したすべての連絡先に対してフィルタリングされたリストを作成しました。Marketing Cloud では、このキャンペーンを自動化するためにどのアクティビティを使用しますか?

                                      A) 携帯電話の連絡先をインポートしてSMSを送信
                                      B) モバイルフィルターリストの更新と送信
                                      C) モバイルフィルターリストを更新してSMSを送信
                                      D) モバイル連絡先のインポートと送信


                                      Solutions:

                                      Question # 1
                                      Answer: C
                                      Question # 2
                                      Answer: A,B
                                      Question # 3
                                      Answer: B
                                      Question # 4
                                      Answer: C
                                      Question # 5
                                      Answer: B

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