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SAP C-C4H260-01 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Commerce Marketing<8%- Commerce integration scenarios
- Offer/product recommendations
Topic 2: Campaign and Journey Orchestration>12%- Campaign categories and actions
- Permission checks and workflow configuration
- Marketing calendar concept
- Journey design and execution
Topic 3: Lead- and Account-Based Marketing<8%- Contact-to-lead conversion process
- Lead lifecycle management
- Account-based marketing setup
Topic 4: Marketing Analytics<8%- Key performance indicators
- Analytics Stories creation
- Report Gallery usage
Topic 5: Dynamic Customer Profiling>12%- Contact/lead/opportunity data model
- Data anonymization options
- Score Builder usage
- Best record concept
Topic 6: Segmentation8% - 12%- Segmentation building
- Attribute and filter usage
- Target group management
Topic 7: Marketing Planning and Performance<8%- Budget and performance tracking
- Planning structures
Topic 8: Integration and Data Upload>12%- Data replication and monitoring
- Integration error handling
- Integration with SAP Sales/Commerce Cloud
- Data upload and transformation
Topic 9: Business Administration8% - 12%- Application settings
- System setup and configuration
- User and role management
Topic 10: Extensibility>12%- Data model enhancement
- CDS views and custom analytics
- Extensibility tools and options
- Custom business objects

Your SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions, Answered

Registering for the C-C4H260-01 exam costs $550 USD / €470 EUR (varies by region) at the official rate, and you need 59% / 48 out of 80 to pass. Bear in mind that an unsuccessful attempt is not discounted the second time around — a retake is charged at the full fee again. That is why experienced candidates test themselves with the 91 practice questions from Exams-boost until their results are consistently strong before spending money on the real thing.

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Passing the C-C4H260-01 exam earns you the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification, a Associate-level credential. It is the vendor's official proof that your skills meet the standard employers look for, and it regularly appears as a requirement in job postings. The certification also relates to SAP Certified Application Associate - SAP Marketing Cloud, so it can anchor a broader certification plan rather than stand alone.

No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud Because vendors revise their eligibility rules from time to time, treat this as a starting point and verify the latest requirements on the official exam page — see the official C-C4H260-01 exam outline before you commit to a test date.

The vendor organizes the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation blueprint into 10 domains, led by Dynamic Customer Profiling (>12%), Marketing Analytics (<8%), Segmentation (8% - 12%). Every domain contains further subtopics, and the weighting tells you where your study hours pay off most — the full outline above has the complete picture, so review it before building your study plan.

The vendor recommends the following official courses for this exam:

Training builds knowledge, but it does not measure readiness. Once you finish a course, put yourself to the test with the C-C4H260-01 practice questions from Exams-boost — that is where you find out whether the material actually stuck.

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Sample Questions:

Question #1

You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?

  • A. Key mapping of segmentation objects
  • B. Segmentation profiles
  • C. Data sources
  • D. Segmentation objects and attributes
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

  • A. By triggering up-selling to higher valued product bundles
  • B. By running campaigns to prolong contracts
  • C. By grouping marketing objects, such as programs and campaigns
  • D. By allocating budget for marketing activities and plan budgets
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

Question #3

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

  • A. Multichannel Campaign
  • B. External Campaign
  • C. Trigger-based Campaign
  • D. E-mail Campaign
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

  • A. Top Sellers (Interactions)Often Bought Together (Interactions)
  • B. Recently Purchased Items (Interactions)Often Bought Together (Interactions)
  • C. Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)
  • D. Position a ProductOften Bought Together Across Transactions (Interactions)
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #5

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

  • A. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
  • B. Enable the region attribute as a Key Figure Dimension.
  • C. Enable the region attribute in the Target Group Configuration app
  • D. Enable the region attribute in the Segmentation Profile app.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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