Last Updated: Nov 04, 2026
No. of Questions: 91 Questions & Answers with Testing Engine
Download Limit: Unlimited
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Topic 2: Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Permission checks and workflow configuration - Marketing calendar concept - Journey design and execution |
| Topic 3: Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Topic 4: Marketing Analytics | <8% | - Key performance indicators - Analytics Stories creation - Report Gallery usage |
| Topic 5: Dynamic Customer Profiling | >12% | - Contact/lead/opportunity data model - Data anonymization options - Score Builder usage - Best record concept |
| Topic 6: Segmentation | 8% - 12% | - Segmentation building - Attribute and filter usage - Target group management |
| Topic 7: Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Topic 8: Integration and Data Upload | >12% | - Data replication and monitoring - Integration error handling - Integration with SAP Sales/Commerce Cloud - Data upload and transformation |
| Topic 9: Business Administration | 8% - 12% | - Application settings - System setup and configuration - User and role management |
| Topic 10: Extensibility | >12% | - Data model enhancement - CDS views and custom analytics - Extensibility tools and options - Custom business objects |
Registering for the C-C4H260-01 exam costs $550 USD / €470 EUR (varies by region) at the official rate, and you need 59% / 48 out of 80 to pass. Bear in mind that an unsuccessful attempt is not discounted the second time around — a retake is charged at the full fee again. That is why experienced candidates test themselves with the 91 practice questions from Exams-boost until their results are consistently strong before spending money on the real thing.
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You will face 80 questions within a time allowance of 180 minutes. Raw numbers aside, the real skill is pacing: candidates who run out of time usually spent too long on early questions. Our advice is to set a mental per-question budget, skip and revisit anything that stalls you, and complete at least two full timed runs in the Exams-boost test engine before the real appointment so the clock never rattles you.
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Passing the C-C4H260-01 exam earns you the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification, a Associate-level credential. It is the vendor's official proof that your skills meet the standard employers look for, and it regularly appears as a requirement in job postings. The certification also relates to SAP Certified Application Associate - SAP Marketing Cloud, so it can anchor a broader certification plan rather than stand alone.
No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud Because vendors revise their eligibility rules from time to time, treat this as a starting point and verify the latest requirements on the official exam page — see the official C-C4H260-01 exam outline before you commit to a test date.
The vendor organizes the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation blueprint into 10 domains, led by Dynamic Customer Profiling (>12%), Marketing Analytics (<8%), Segmentation (8% - 12%). Every domain contains further subtopics, and the weighting tells you where your study hours pay off most — the full outline above has the complete picture, so review it before building your study plan.
The vendor recommends the following official courses for this exam:
Training builds knowledge, but it does not measure readiness. Once you finish a course, put yourself to the test with the C-C4H260-01 practice questions from Exams-boost — that is where you find out whether the material actually stuck.
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
Correct Answer: B 🗳️
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.
Correct Answer: A,B 🗳️
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
Correct Answer: D 🗳️
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
Correct Answer: C 🗳️
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
Correct Answer: A 🗳️
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