Updated: May 26, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
A) Exact | Referrer
B) Path | Page
C) Encoded | Direct
D) Phint | URL
E) Sub-Domain | Complete
2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
A) 1
B) 15
C) 30
D) Win Every Time
E) 7
F) Win Each Category
3. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A) Corporate classification
B) Self-service OnRamp
C) Self-classification
D) Managed classification
4. How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A) Use the ID Segment API
B) Use the Audience Grant API
C) Use the Ping API
D) Use the ID Types REST API
5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
A) bk_addZipHash
B) bk_addNameHash
C) bk_addPhoneHash
D) bk_addAddressHash
E) bk_addEmailHash
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: C,E |
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