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| Certification Vendor: | Oracle |
| Exam Name: | Oracle Responsys Marketing Platform 2021 Implementation Essentials |
| Exam Number: | 1Z0-1032-21 |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 55 |
| Exam Format: | Multiple Choice |
| Passing Score: | 64% |
| Exam Price: | USD $245 |
| Available Languages: | English |
| Certificate Validity Period: | 18 months |
| Recommended Training: | Oracle University Responsys Implementation Training |
| Exam Registration: | Oracle Certification Registration Pearson VUE Registration |
| Sample Questions: | Oracle 1Z0-1032-21 Sample Questions |
| Exam Way: | Online proctored or at authorized Pearson VUE test centers |
| Pre Condition: | No official prerequisites required |
| Official Syllabus URL: | https://education.oracle.com/pexam_1Z0-1032-21 |
| Section | Objectives |
|---|---|
| Topic 1: Integration: Interact Connect | - Describe Data Gateway setup - Configure Interact Connect integration - Manage data synchronization |
| Topic 2: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Topic 3: Programs | - Design multi-step automation programs - Monitor and optimize program performance - Configure triggers, rules, and actions |
| Topic 4: Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Topic 5: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Implement dynamic content - Debug RPL syntax and logic |
| Topic 6: Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Set global account and deliverability settings - Configure domain branding and delegation - Perform IP warm-up and ramp-up |
| Topic 7: Reporting and Analytics | - Create custom reports - Analyze campaign performance metrics - Access standard reports and dashboards |
| Topic 8: Creating and Managing Content | - Build responsive email and mobile content - Implement personalization with RPL - Use assets and templates |
| Topic 9: Responsys Data Model | - Describe Responsys data model - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables |
| Topic 10: Account Administration | - Configure security and compliance settings - Monitor account usage and health - Manage user roles and permissions |
1. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
A) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
B) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
C) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
D) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
2. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
A) $CONTACTS.FNAME
B) #FNAME. CONTACTS
C) $ {CONTACTS.FNAME}
D) FNAME ($CONTACTS)
3. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
B) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
C) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
D) Create the two separate exports and ensure they both have the Sent value in them.
4. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?
A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
5. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)
A) Send carefully planned content to highly engaged recipients.
B) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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