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Penetration testers simulate MCC-201 exam PDF
NEW QUESTION 137
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. Will image URLs be available publicly?
- B. What is the maximum file size of the images being used?
- C. How often will email content be image-only with text overlaying images?
- D. What From Name will be used for these emails?
- E. How often will the layout of the content in a content area change?
Answer: A,B,E
NEW QUESTION 138
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
- B. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
- C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
- D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
Answer: C
NEW QUESTION 139
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Random Split > Send email > Wait > Engagement Split > Join > Send email
- C. Engagement Split > Send email > Wait > Random Split > Send email
- D. Random Split > Send email > Join > Decision Split > Wait > Send email
Answer: B
NEW QUESTION 140
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. One-to-One
- B. Many-to-One
- C. One-to-Many
- D. Many-to-Many
Answer: A
NEW QUESTION 141
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
- A. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
- B. All scheduled sends using a filter based on one of the data extensions should be reviewed.
- C. All filters created before will adapt automatically to the new cardinality.
- D. A contact may NOT show up in the filter based on one of the data extensions.
Answer: B,D
NEW QUESTION 142
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. ParseJSON content block within Content Builder
- B. SSJS platform function ParseJSON
- C. BuildRowSetFromJSON() AMPscript Function
- D. TransformJSONQ AMPscript Function
Answer: B
NEW QUESTION 143
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use Dynamic Content rules to select a content area for each subscriber.
- B. Use AMPscript variables created from each field in the data extension.
- C. Use Guide Template Language created for each field in the data extension.
- D. Use personalization strings created by selecting the data extension.
Answer: B
NEW QUESTION 144
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two
- A. Turn off link details tracking
- B. Upgrade the MC account to ConnectedApp
- C. Turn off Individual Level Tracking
- D. Filter data
Answer: B,C
NEW QUESTION 145
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Data Filter
- B. Suppression list
- C. Automation Studio
- D. Triggered Send
- E. Template-based emails
Answer: A,C,E
NEW QUESTION 146
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
- A. The contact falls below the High Water Mark.
- B. The interaction allows re-entry only after exiting, and the contact already exists.
- C. The contact did not meet the entry criteria.
- D. The entry event was not fired via Automation Studio.
- E. The interaction has an A/B/n split, and the contact does not meet the criteria.
Answer: A,B,C
NEW QUESTION 147
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Create the triggered send definition in the sales cloud
- B. Create the triggered send definition in the marketing cloud
- C. Put a SOAP API in place via the marketing cloud API
- D. Write an Apex Trigger on the Lead object
- E. Enable triggered sends on the Lead object in configuration
Answer: B,D,E
NEW QUESTION 148
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases are associated with a URL in HTML as: tag="alias text".
- B. Tracking aliases are primarily relevant when used with email conversion tracking.
- C. Tracking aliases can differentiate click activity in an email to the same URL.
- D. Tracking aliases are found in Tracking and some standard reports.
Answer: B,C
NEW QUESTION 149
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will a lookup table is needed for a dynamic From Name?
- B. Will "Version" values/meanings change, precluding reusable AMPscript?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,D
NEW QUESTION 150
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Data Extensions
- B. Contact ID
- C. Subscriber Key
- D. Member Record
Answer: C
NEW QUESTION 151
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Template Based emails
- B. Data Filter
- C. Suppression List
- D. Automation Studio
- E. Triggered Send
Answer: A,B,D
NEW QUESTION 152
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. SmartCapture
- B. data extension with opt in status
- C. Send email activity which contains a link to subscription center
- D. WebCollect
Answer: A,C
NEW QUESTION 153
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact is subscribed to the correct short or long code.
- B. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- C. Check the contact opt-in status in All Subscribers.
- D. Ensure the contact is subscribed to the correct keyword.
Answer: B
NEW QUESTION 154
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
- A. They can be created by templates to accomplish certain tasks.
- B. They link data extensions to other data extensions or contacts.
- C. They can contain only one data extension.
- D. They replicate the structure from the external system data into templates.
Answer: A,B
NEW QUESTION 155
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. AMPScript a single lookup function
- B. Server side JavaScript a single LookupOrderedRows function
- C. Dynamic content via the Dynamic content wizard
- D. AMPScript a single LookupOrderRows function
Answer: D
NEW QUESTION 156
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Tested Material Used To MCC-201 Test Engine: https://testking.exams-boost.com/MCC-201-valid-materials.html