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Last Updated: Sep 13, 2026
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Consent | 13% | - Consent data model
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Consumption and entitlements
|
| Agentforce & AI Innovation | 11% | - Conversational messaging
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Campaign Design, Flow Orchestration & Content | 30% | - Flow orchestration
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters wants to send a post-purchase follow-up message via WhatsApp. The message must include the Order Number from the purchase that triggered the send.
Which data source type should a Marketing Cloud Next Consultant configure to include the Order Number in the WhatsApp message?
- A. Salesforce Record
- B. Event
- C. Data Graph
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Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers.
What should the Marketing Cloud Next Consultant do to address this concern?
- A. Advise NTO to import a new subscription file related to the "Product Updates" subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address.
- B. Advise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.
- C. Advise NTO that its "Product Updates" emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions.
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Northern Trail Outfitters (NTO) wants to track visitor activity on landing pages. To comply with privacy regulations, NTO plans to display a consent banner before enabling tracking.
What is the first step NTO should take to create a consent banner?
- A. Create a new landing page and enable the 'Display Consent Banner' option in the page settings.
- B. Create a new CMS content block and assign it as the consent banner to use on landing pages.
- C. Create a new CMS content item using the 'Consent Banner' content type.
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Northern Trail Outfitters needs to update an individual's consent in near real time when a customer submits a web form.
Which solution should the Marketing Cloud Next Consultant recommend?
- A. Create a streaming data transform to map incoming form submissions to the Communication Subscription Consent Data Model Object (DMO).
- B. Use the Data 360 Ingestion API to ingest records into a data stream and map to the Subscription Consent Data Model Object (DMO).
- C. Create an automation event-triggered flow that includes a Consent Request Flow element to update the customer's consent preferences.
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Northern Trail Outfitters wants to provide its marketing team with a deeper understanding of email campaign performance. The marketing manager needs to create a custom report that details unsubscribe reasons and failed send statuses, leveraging the unified data model.
Which component should the Marketing Cloud Next Consultant use to build this detailed report?
- A. A custom report type based on the Campaign Member object
- B. The Marketing Insights for Agentforce Sales dashboard
- C. A Lightning Report using the Marketing Performance Semantic Data Model
Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).
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