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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Agentforce & AI Innovation11%- Marketing agents
  • 1. Automated campaign creation
    • 2. Content generation
      • 3. Audience segmentation
        - Conversational messaging
        • 1. Ongoing interactions across messaging channels
          • 2. Customer engagement
            • 3. Response handling
              - Predictive AI
              • 1. Selecting appropriate predictive AI features
                Topic 2: Campaign Design, Flow Orchestration & Content30%- Personalization
                • 1. Handlebars
                  • 2. Merge fields
                    • 3. Content variations
                      • 4. Repeaters
                        • 5. AMPscript
                          - Activation templates
                          • 1. Contact point value selection
                            • 2. Activation template configuration
                              - Flow orchestration
                              • 1. Flow configuration settings
                                • 2. Flow types
                                  • 3. Flow elements and logic
                                    • 4. Trigger conditions
                                      • 5. Automated business processes and messaging
                                        - Personalized messaging data
                                        • 1. Adding customer data to messaging content
                                          • 2. Selecting appropriate data sources
                                            - Landing pages
                                            • 1. Landing page configuration
                                              • 2. Landing page components
                                                Topic 3: Analytics & Performance Insights8%- Marketing data and insights
                                                • 1. Surfacing marketing data across Salesforce
                                                  • 2. Marketing performance insights
                                                    - Reporting and analytics
                                                    • 1. Pre-built dashboards
                                                      • 2. Matching dashboards to reporting requirements
                                                        Topic 4: Consent13%- Consent record management
                                                        • 1. Creating consent records
                                                          • 2. Managing and updating consent records
                                                            - Consent management concepts
                                                            • 1. Consent and compliance requirements
                                                              • 2. Consent in customer engagement
                                                                - Consent data model
                                                                • 1. Consent preference records
                                                                  • 2. Platform consent objects
                                                                    - Consent collection
                                                                    • 1. Consent banners on external pages
                                                                      • 2. Consent banners on marketing landing pages
                                                                        Topic 5: Platform Setup & Governance13%- Business Units and governance
                                                                        • 1. Business Unit requirements
                                                                          • 2. Roles and Enhanced CMS Workspaces
                                                                            • 3. Content and user governance
                                                                              - Marketing Cloud Next environment setup
                                                                              • 1. Permission sets
                                                                                • 2. Marketing Data Kit installation
                                                                                  • 3. Data 360 provisioning
                                                                                    • 4. Core Org Edition requirements
                                                                                      - Domain authentication and authorization
                                                                                      • 1. Branded and authenticated email delivery
                                                                                        • 2. Self-service domain authentication
                                                                                          • 3. Domain authorization
                                                                                            Topic 6: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                                                            • 1. Actionable Lists
                                                                                              • 2. Content personalization using CRM data
                                                                                                • 3. Audience segmentation and activation
                                                                                                  • 4. CRM objects and records
                                                                                                    - Data 360 data model
                                                                                                    • 1. Data objects and Data Model Objects
                                                                                                      • 2. Customer data activation
                                                                                                        • 3. Connecting and harmonizing customer data
                                                                                                          - Consumption and entitlements
                                                                                                          • 1. Marketing automation consumption
                                                                                                            • 2. Platform usage optimization
                                                                                                              • 3. Data 360 consumption-based entitlements
                                                                                                                - Identity Resolution
                                                                                                                • 1. Unified customer profiles
                                                                                                                  • 2. Linking multiple data sources
                                                                                                                    • 3. Identity Resolution configuration

                                                                                                                      Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                                                      Question #1

                                                                                                                      A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.
                                                                                                                      Which feature must the consultant configure in Data 360 to meet this requirement?

                                                                                                                      • A. Marketing Object
                                                                                                                      • B. Automation Event-Triggered Flow
                                                                                                                      • C. Audience Flow
                                                                                                                      Answer: C

                                                                                                                      Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).

                                                                                                                      Question #2

                                                                                                                      Northern Trail Outfitters is implementing identity resolution in Data 360 and wants to understand how subsequent runs affect credit consumption.
                                                                                                                      Which records does Data 360 process during each subsequent identity resolution run?

                                                                                                                      • A. Only records that were created after the previous run
                                                                                                                      • B. All source records in the data space
                                                                                                                      • C. Only records that are new or have changed since the previous run
                                                                                                                      Answer: C

                                                                                                                      Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).

                                                                                                                      Question #3

                                                                                                                      Northern Trail Outfitters has enabled Email Engagement Scoring in Marketing Cloud Next to generate predictions for email opens, clicks, and unsubscribes.
                                                                                                                      Which data model object (DMO) stores these predictive engagement scores for reporting and segmentation?

                                                                                                                      • A. Email Engagement Metrics
                                                                                                                      • B. Email Engagement Score
                                                                                                                      • C. Email Engagement Profile
                                                                                                                      Answer: B

                                                                                                                      Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).

                                                                                                                      Question #4

                                                                                                                      Northern Trail Outfitters (NTO) wants to track visitor activity on landing pages. To comply with privacy regulations, NTO plans to display a consent banner before enabling tracking.
                                                                                                                      What is the first step NTO should take to create a consent banner?

                                                                                                                      • A. Create a new landing page and enable the 'Display Consent Banner' option in the page settings.
                                                                                                                      • B. Create a new CMS content block and assign it as the consent banner to use on landing pages.
                                                                                                                      • C. Create a new CMS content item using the 'Consent Banner' content type.
                                                                                                                      Answer: C

                                                                                                                      Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).

                                                                                                                      Question #5

                                                                                                                      Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
                                                                                                                      Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?

                                                                                                                      • A. Automation event-triggered
                                                                                                                      • B. Activation-triggered
                                                                                                                      • C. Record-triggered
                                                                                                                      Answer: A

                                                                                                                      Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).

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