Last Updated: Aug 25, 2026
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| Section | Objectives |
|---|---|
| Audience and Campaign Management | - Audience segmentation and activation
|
| Media Cloud Architecture and Data Model | - Core Media Cloud data objects
|
| Media Industry Knowledge | - Advertising and media ecosystem fundamentals
|
| Media Cloud Solutions and Features | - Core product capabilities
|
| Integration and Implementation | - System integration patterns
|
1. A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
A) Ensure that the consultant has the required permission sets and licenses
B) raise a support ticket to enable the required permissions
C) go to setup and click on validaate in the latest release
D) complete the post install tasks for salesforce insustries communications, media, and energy
2. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
A) integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
B) configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
C) use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
D) clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
3. What are three media cloud record types for the account object?
A) brand account
B) advertiser account'
C) household account
D) publisher account
E) agency account
4. When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A) ad space creative size type (one-to-many)
B) ad space creative size type (one-to-one)
C) ad space specification (One-to-many)
D) ad space specification (one-to-one)
5. Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?
A) media content title
B) order
C) ad quote line
D) quotes
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: B,D,E | Question # 4 Answer: C | Question # 5 Answer: C,D |
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