Last Updated: Aug 25, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe the lead-to-order process - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ |
| Topic 2: Audience and Inventory Management | 13% | - Configure audience segments and targeting criteria - Describe inventory management and availability - Describe programmatic and direct sold inventory - Configure rate cards and pricing models |
| Topic 3: Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Describe billing and invoicing processes |
| Topic 4: Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Describe the proposal creation and management process - Configure inventory and ad placement products - Configure media plans and rate cards |
| Topic 5: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Identify Media Cloud products and bundles |
| Topic 6: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Describe the order decomposition process |
1. Apublishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?
A) named credential
B) connected app
C) aut.Provider
D) custom metadata
2. A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
A) Print
B) Digital
C) Linear
D) OutofHome (OOH)
3. Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?
A) set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy
B) set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy
C) set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager's can see the records owned by users below them in the role hierarchy.
D) set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
4. A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
A) product mapping to an active price list
B) quotes, and 'Sync to opportunity' custom button
C) product schedule functionality
D) A media Plan version field in opportunity line item (OLI)
5. What are three media cloud record types for the account object?
A) brand account
B) advertiser account'
C) household account
D) publisher account
E) agency account
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B,D,E |
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